Free Seminar: Hosted By Ignertia

Website Words of Wisdom

• Avoid Costly Mistakes
• Know What You Can Do Yourself
• Understand the Advantages of 'Out Of The Box' Websites and Blogs
• The Truth Behind Search Engine Marketing

Free Seminar: Hosted By Ignertia

This seminar will provide insight into creating an effective website as well as how to effectively engage a web designer or web design company. Common misconceptions will be addressed as well as a plain-speak unscrambling of Internet acronyms and seemingly confusing technology terms. The goal is to provide a solid base of web-related knowledge to business professionals in the greater Kalamazoo area to promote positive growth of business and employment. Topics may include :

• Terms, Acronyms and What They Really Mean
• Your Site's Code, and Why it's Important
  • Website Optimization: Speed Matters
  • Compatibility & Accessibility
• Planning a Website:
  • Hosting & Domain Registration
  • Budgets
  • Identifying Audiences & Goals
• Measuring a Website's Performance
• Getting People to Your Site:
  • Email Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing (SMM)
• Website Content:
  • Writing Relevant Text
  • Search Engine Friendly Text
• What Does (and What Should) a Website Cost?
• Other Topics that YOU Want to Talk About

Where:

Ignertia Building
5949 Lovers Lane
Portage, MI, 49002

When:

Wednesday - March 18, 2009
Tour and refreshments from 5:30pm - 6:00pm
Seminar beginning at 6:00pm

RSVP:

daisyrizzo@ignertia.com
This is a free seminar with a limited number of spaces so RSVP ASAP!